Baby Boomer Trends:
Are you happy?

Baby boomer trends.

There is a shift

It use to be about WEALTH:

‘get that bigger house’, buy the ‘nice car’ and the ‘toys for the boys’

NOW

Its far more about LIFESTYLE:

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It’s about ‘ time with the family’, reducing the ‘pressure’, ‘flexibility’, moving to a more ‘relaxed environment’ and starting a business ‘because I want to’..

"Human existence has been preoccupied with the production and consumption of wealth, the desire for which seems to arise from man’s basic impulse to increase his lifestyle (my word). The concepts of wealth and lifestyle, therefore, stand at the heart of economics”.

Hardwick, Khan and Mead, An Introduction to Modern Economics, Longman, 1992

The 80’s brought the quick wealth to the baby boomers, jobs where easy to get it was easy to create wealth.

Then the recession hit. The recession ‘we had to have. brought people back to reality with a jolt.

Then came the Information Age in the 90’s and economic resurgence with booming stocks, property and technology.

However introduction of technology, also changed the job markets, causing a major fallout and lay offs.

Faith Popcorn, arguably the world’s leading trend-spotter, conducts her primary research by asking this simple question:

FACT: Most people hate their job. They only go to work to earn money and the social aspects of their job.

So what is important has shifted.

The boomer trend is on the move again.

Looking for happiness in their relationships, character traits of honesty and integrity are now back in favour along with an interest in spirituality and the desire to start a business ‘because they want to’.

Here is a light hearted look at baby boomers... scroll to bottom of cartoon and turn on your speakers.

Lifestyle Revolution

In front of the boomer trends for better lifestyle is Network Marketing, simply because it allows you to:

• work when you like,
• where you like
• as much as you like.

A great resource to help figure is the book, "How to Own Your Life" you can get the first chapter for free here.

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